Packaging Artwork and Dielines: Getting Files Right the First Time
Most launch delays blamed on manufacturing are actually artwork delays. Files come back three times because bl…
Articles in this category for beauty brand owners and cosmetics importers.
Most launch delays blamed on manufacturing are actually artwork delays. Files come back three times because bl…
Brands plan around the formula MOQ, then discover the pack will not run below five thousand units. The trigger…
Most disputes between brands and factories trace back to a clause nobody read in the first week. Specification…
Most pricing failures trace back to comparing a unit cost against a retail price and assuming the difference i…
A range that is too narrow looks incomplete and one that is too wide consumes the budget before any product ha…
The manufacturing country is a strategy decision that gets made by accident. Comparing the options on minimum …
Body wash is the most price sensitive formulation in personal care. The surfactant blend decides the lather, t…
A pad has to hold its liquid for two years and release it evenly on first use. Substrate, saturation and the j…
A mist is judged by its spray pattern before its formula. The pump, the orifice and the viscosity decide wheth…