Preservative Selection: Beyond the Challenge Test
Brands often treat preservation as a test to pass. It is closer to a design decision with four inputs, and get…
Everything we have learned from 15 years of manufacturing for global beauty brands — shared openly.
Brands often treat preservation as a test to pass. It is closer to a design decision with four inputs, and get…
Emulsifier choice is treated as a technical footnote and is actually one of the most consequential decisions i…
Hair removal is one of the few cosmetic categories where the formulation can genuinely harm the user if it is …
Certification changes the formula, the packaging, the supply chain and the margin. Brands that decide late usu…
Consumer testing is often commissioned to answer a question it cannot answer, and skipped when it would have b…
A shade is a specification, not an opinion. Without a physical standard, an instrument and a defined procedure…
Brands plan around demand and forget that supply has its own failure modes. A discontinued active, a factory f…
A scent is chosen in seconds by a consumer and justified over months by a brand. The difference between a smoo…
The quality of the first sample is set by the quality of the brief. Most of the back and forth in a developmen…