Newborn Gentle Wash — White Pump Bottle

A baby wash designed around a single hard rule: nothing in it should sting if it runs into the eyes. The surfactant system is built from glucosides and glutamate-based amino-acid surfactants only, and the pH is matched to a baby's skin so the barrier stays intact through frequent bathing. The fragrance contains no declarable EU allergens. Newborn skin is thinner and more permeable than adult skin, so the surfactant system here is the mildest the laboratory builds: glucosides and amino-acid surfactants only, no sulfates, no betaine-heavy foam boosters. Oat and aloe keep the finish calm, and the fragrance carries no declarable EU allergens.

This edition is supplied in a white HDPE pump bottle with a white lotion pump, scented with a soft baby-clean fragrance.

Key Benefits

• The mildest surfactant system, for newborn skin
• pH-matched to infant skin and free from harsh anionic surfactants
• Fragrance formulated without declarable EU fragrance allergens
• Suitable for hair and body; foam level, colour and pump format all customisable

Key Actives

• Avena Sativa Kernel Extract
• Aloe Barbadensis Leaf Juice

How to Use

Add a small amount to warm running water or apply directly to damp skin and hair, lather gently with the palm, then rinse. One wash is usually enough.

Texture & Suitable For

• Texture: Clear, low-viscosity gel with a very light, quick-rinsing foam
• Suitable For: Newborns; first weeks of life
• Fragrance: Baby Soft
• Packaging: 300 mL / 10.1 fl oz white HDPE pump bottle + white lotion pump (200 / 300 / 400 mL available)

Claims & Positioning

• 300 mL / 10.1 fl oz
• Paraben-free preservation system (Sodium Benzoate / Potassium Sorbate)
• Sulfate-free
• Silicone-free
• Vegan formula
• Fragranced
• Cruelty-free
• pH 6.0 (target)
• OEM / ODM available

OEM / ODM Customization

Tear-free, sulfate-free and formulated without declarable EU fragrance allergens as standard. Foam level, viscosity, colour and pump format are all customisable.