Brightening Face Wash — White Tube with Blue Cap

A men's face wash built for short hair, daily washing and post-training skin. The lather builds and rinses quickly, oil and sweat are cleared properly rather than smeared around, and the finish is fresh rather than tight. It also works as a beard wash without leaving the skin underneath flaky. Dullness on men’s skin comes mostly from accumulated dead cells and pollution, and a wash is a sensible place to start dealing with it. Sodium ascorbyl phosphate is stable enough to survive a rinse-off product, and niacinamide works on the tone underneath, so the routine starts brightening before the serum goes on.

This edition is supplied in a white laminated tube with a blue flip-top cap, scented with a fresh bright fragrance.

Key Benefits

• Niacinamide and stable vitamin C from the wash step
• Controls oil and odour through the day without over-drying
• Doubles as a beard wash — no tight or flaky skin underneath
• Cooling level, surfactant strength, fragrance and pump/tube format all adjustable

Key Actives

• Niacinamide
• Sodium Ascorbyl Phosphate

How to Use

Massage into damp skin, work into a lather, then rinse thoroughly. Use morning and evening, and after training. Also suitable as a beard wash.

Texture & Skin Type

• Texture: Fresh gel that lathers quickly and rinses without residue
• Skin Type: Dull, tired-looking skin
• Fragrance: Fresh Bright
• Packaging: 150 mL / 5.1 fl oz white laminated tube + blue flip-top cap (100 / 150 / 250 mL available)

Claims & Positioning

• 150 mL / 5.1 fl oz
• Paraben-free preservation system (Sodium Benzoate / Potassium Sorbate)
• Sulfate-based, mild co-surfactant system
• Silicone-free
• Vegan formula
• Fragranced
• Cruelty-free
• pH 5.5 (target)
• OEM / ODM available

OEM / ODM Customization

Cooling level, surfactant strength, active loading and fragrance are all adjustable. Sulfate-free and menthol-free versions can be developed on request.