Pricing a Private Label Product: Cost, Landed and Retail
Most pricing failures trace back to comparing a unit cost against a retail price and assuming the difference i…
Everything we have learned from 15 years of manufacturing for global beauty brands — shared openly.
Most pricing failures trace back to comparing a unit cost against a retail price and assuming the difference i…
A range that is too narrow looks incomplete and one that is too wide consumes the budget before any product ha…
The manufacturing country is a strategy decision that gets made by accident. Comparing the options on minimum …
An EU compliant product is not automatically compliant in Great Britain. The notification, the responsible per…
Audits rarely fail on the production line. They fail on documents that cannot be produced, records with gaps, …
A product can be correctly labelled and still fail a net content check. The rule applies to the average of a b…
Environmental claims have moved from a reputational risk to an enforcement risk. Vague wording that was tolera…
Body wash is the most price sensitive formulation in personal care. The surfactant blend decides the lather, t…
The choice between a silicone and a plant oil system is a positioning decision that determines the formula, th…